Every decision we make is about making you love our products as much as we do.
Our Core Values
What We Are About
Innovation
We set out to design not only an audio powerhouse but one that would be used in more inventive ways outdoors.
The PINE Beat speaker and its accessories have been through a thorough design process, 40 iterations of the speaker with numerous prototypes to deliver a unique outdoor sound experience. The 2.5” woofer has been customised for the speaker's unique construction with swappable batteries, one of our biggest design challenges because we wanted to ensure it was IP67 rated and an incredibly clear sound.
Sustainability
We balance sustainability with performance at every step of the design process and we plan to increase our sustainable practices as we grow. We test our sustainable materials extensibly to ensure they perform to a high standard and we believe in local production, so we work with British experts to produce some of the materials we are most proud of like ocean waste plastic and recycled silicone.
Durability
Designing for the outdoors is at the core of what and why we do it. We want to create companions for your adventures, wether that's trying a sport for the first time or dancing to a great playlist in the garden.
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Our Materials
Ocean Bound Plastic
Cornwall-Made Ocean Plastic
Collecting ocean-bound plastic helps combat marine pollution and reduces demand for new, virgin plastic, conserving resources and lowering carbon emissions associated with production. It also supports circular economy practices as it transforms waste into valuable products.
Rubber
Natural Rubber
Natural biodegradable rubber is derived from the latex of rubber trees, a renewable resource that can be sustainably harvested without damaging the tree. This contrasts with synthetic rubber, which is made from petrochemicals and contributes to resource depletion.
Aluminium
Anodised Aluminium
The anodising process consumes less energy compared to other treatments, enhances aluminium's natural oxide layer, and increases its resistance to corrosion and wear. This means products last longer and require fewer replacements, helping to reduce waste.
Silicone
Recycled Silicone
By repurposing silicone that would otherwise be discarded, we reduce demand for virgin silicone which requires significant energy and raw materials to produce. Recycled silicone retains its durability, flexibility, and resistance to extreme conditions.
Own tech that lasts
We are taking responsibility for our impact
We are on a mission to stop tech-waste from reaching landfills and oceans so this informs every decision we make. We strive to upgrade and repair as opposed to replace and discard:
Accidental Damage Repairs
We keep our tech going. If your speaker takes a dramatic tumble and it stops working to the best of its abilities we offer accidental damage repairs.
How it works:
- Contact us with the details.
- You send your speaker to us.
- We will assess it and restore any faulty parts. We make sure that parts which no longer work are always responsibly recycled.
- We thoroughly test your speakers' performance after the repair.
- We cover shipping back to you.
Upgrades
We don’t design for obsolescence. Our speaker is designed to allow for upgrades when tech evolves, meaning you don’t feel forced to replace.
How it works:
- You send your speaker to us.
- We install your required upgrade, for example, the latest Bluetooth technology.
- We cover shipping back to you.
End-of-Life Recycling
We take responsibility for our impact. If you decide your loved speaker has reached the end of its life. We offer responsible recycling at no cost to you*.
How it works:
- Contact us with proof of purchase.
- *If you are based in the UK we will provide a prepaid shipping label.
- You send the speaker to us and we process it responsibly, upcycling that which still works and recycling what may be damaged.
Are these services free?
Our accidental damage repairs and upgrade services carry a cost so we can cover the time of our team and any part replacements, don’t worry, we make sure it’s always reasonable and we ensure you are in agreement every step of the way. Our end-of-life recycling service is free and we cover UK shipping.
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